Time Shapes the University of Applied Arts and the University of Applied Arts shapes time. Time, an unstoppable stream, molds the University of Applied Arts, this venerable institution, while simultaneously becoming a shaper of time itself. As students and members of this prestigious university, we have the unique opportunity to actively participate in the design and shaping of the time in which we live. Our ideas, our art, and our creations act like small waves influencing the course of time, leaving their marks in history.
For the branding of the University of Applied Arts Festival 2021, we aimed to capture the progression of time. It became a central element and stylistic device throughout the entire visual identity.
